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Scarlett Belle Cruises — Website Redesign & SEO Proposal
Website Redesign for
Scarlett Belle Cruises
Website Redesign & SEO Proposal
Website Redesign for
Scarlett Belle Cruises
A two-part engagement — full visual and content redesign, paired with a search engine optimization program to make sure the new site is found by the couples and event planners searching for a harbor wedding or private cruise in the Channel Islands / Ventura County area.
View the Investment01
Introduction
This proposal outlines a two-part engagement to elevate scarlettbelle.com: a full visual and content redesign, paired with a search engine optimization program to make sure the new site is found by the couples and event planners searching for a harbor wedding or private cruise in the Channel Islands / Ventura County area.
A new design without visibility underperforms, and SEO applied to a dated, cluttered site underperforms too — this proposal treats both as one connected effort.
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Current State Summary
- Overcrowded navigation (11+ items, including a 9-item Menu dropdown) that overwhelms first-time visitors.
- Visual identity relies on default page-builder patterns rather than a distinct brand system; imagery is inconsistent in crop and color grading.
- No consistent primary call-to-action across pages.
- Copy leans generic; pricing is vague; no testimonials or social proof.
- Thin, fragmented pages (9 separate menu sub-pages), generic image file names/alt text, and no structured data — all of which limit search visibility.
Part A
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Website Redesign
Goals
- Present Scarlett Belle and Starlight with a subtle, professional visual identity that feels upscale without losing warmth.
- Simplify navigation and unify the two vessels' distinct personalities under one design language.
- Make it easy for a visitor to go from "browsing" to "request a quote."
Scope of Work
- Website redesign
- Key interior pages: Weddings, Our Fleet, Private Events (consolidating Casino Nights & Celebrations), Menus, Gallery, Contact.
- Simplified navigation and consistent CTA across all pages.
- Mobile-responsive design throughout.
Deliverables
- Homepage + interior page designs.
- Responsive build (desktop, tablet, mobile).
- Content placement and light copy refinement for clarity and tone.
- Basic on-site QA before launch.
Timeline (estimate, to be confirmed at kickoff)
Week 1
Discovery & Content Collection
Weeks 2–3
Design Concepts & Revisions
Weeks 4–5
Build & Content Population
Week 6
Review, QA, and Launch
Part B
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Website SEO
Goals
- Improve visibility for terms like "wedding cruise Oxnard," "yacht charter Channel Islands Harbor," "private boat rental Ventura County."
- Fix technical issues limiting search performance.
- Strengthen local search presence (Google Business Profile, maps visibility).
Scope of Work
- Technical SEO: page speed review, image optimization guidance, structured data (schema) for an event/wedding venue business.
- On-page SEO: title tags, meta descriptions, header structure, keyword-optimized copy on key pages.
- Local SEO: Google Business Profile optimization, NAP (name/address/phone) consistency.
- Consolidation of the 9 thin menu sub-pages into stronger, indexable pages.
Deliverables
- Full technical + on-page SEO audit report.
- Implementation of fixes across the redesigned site.
- Google Business Profile setup/optimization.
- One round of baseline reporting (rankings, indexing status, crawl health).
Timeline (estimate)
Week 1
SEO Audit
Runs parallel to redesign discovery.
Weeks 5–6
Implementation
Once new pages are built.
Week 7
Baseline Reporting
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Investment
Website Redesign (One-time)
$1,000
Website SEO (Monthly)
$350
Total Project Investment
$1,350 USD
Combined investment for the Website Redesign and Website SEO scope outlined in this proposal.
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Assumptions & Exclusions
- Client provides existing content, logo assets, and any brand guidelines.
- Photography: existing site photos will be reused/re-cropped; a new professional photo shoot is not included but recommended for best results.
- Hosting, domain, and any third-party booking/payment plugins are not included.
- Copywriting beyond light editing of existing text is not included unless added to scope.
- Two rounds of revisions included on design; additional rounds billed separately.
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Reporting & KPIs (SEO)
- Keyword ranking position for target terms.
- Organic traffic to key pages (Weddings, Fleet, Contact).
- Contact form / quote request submissions.
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Next Steps
- Review and confirm scope.
- Sign off on proposal.
- Kickoff call to collect content, assets, and confirm timeline.
